Find out how we use and protect the information that you provide to us
We are committed to preserving the privacy of all visitors to www.liquidid.co.uk (the Website). Please read the following Policy to understand how we use and protect the information that you provide to us.
The Website and its webpages are operated by Design Mania Ltd (LIQUID id.), a company registered in England and Wales. Our registered office is: 7 Oak Industrial Park. Our company registration number is 03616535. Our VAT registration number is 220 1210 93.
Design Mania Limited is the data controller of the data you provide. For further information about your data please contact us at email@example.com.
Design Mania Limited is referred to in this policy as "we", "us" or "our".
The purpose of this Policy is to set out the purposes for which, and the manner in which, we may collect and use personal information that we may obtain about you. By either registering as a user of any services provided by us on this Website and/or by using this Website generally you consent and agree to us using your information in accordance with this policy. Please read the policy carefully.
Your use of the Website is also governed by the Website's general terms and conditions. Please ensure you have read and understood those terms and conditions in addition to this policy.
1 Use of your personal information
1.1 When you register and/or use this Website:
(a) You may be asked to provide certain information such as your name, address and other contact details and credit/debit card or PayPal details. In accordance with clause 7.2, we do not store your credit/debit card and/or PayPal details;
(b) We may gather other information about you, including personal data provided in any messages you send via the Website and any emails and letters that you send to us. We also collect cookies which may include personal data about you. More information about the cookies we collect is set out in clause 5.
1.2 We may record and monitor incoming calls in order to maintain customer service standards and to assist staff training.
1.3 We may use information that you provide to us or that is obtained by us:
(a) to register you with our Website and to manage any account you hold with us;
(b) to administer our Website services;
(c) to give to companies and organisations whose goods you purchase through the Website, to the extent they need that information to fulfil your order;
(d) to fulfil our agreement with you and to process your purchases and obtain payment;
(e) to notify you about important changes and developments the Website;
(f) to analyse and profile your purchasing preferences e.g. (market, customer and product analysis) to enable us to:
(i) to provide you with a personalised browsing experience when using the Website;
(ii) to review, develop and improve the products which we offer and to enable us to provide you and other customers with relevant information through our marketing programme(s);
(g) to make decisions about you using computerised or automated technology, for example automatically selecting products which we think will be of interest to you;
(h) where you have consented, to send you information about our products and services (including goods and services of other companies within our group) including special offers, discounts, offers, competitions which we consider may be of interest to you by any of the following methods:
(ii) telephone (including automated calls);
(iii) SMS text messages and other electronic messages such as picture messaging;
(iv) post; and/or
(v) social media.
1.4 For details on how to ask to be removed from our mailing list, please refer to clause 4 of this policy.
1.5 We may store and process your information on our own information technology systems or we may pass your information to third parties who will store and process on our behalf.
2 Disclosure of your information
2.1 We may give information about you to the following companies and organisations for the following purposes:
(a) to other companies in our group of companies (but only where they are located in the EEA);
(c) to agents who (on our behalf analyse your data so that we may tailor the goods/services we offer to your needs;
(d) to anyone to whom we transfer our rights and duties under our agreement with you as a result of a change of ownership; and/or
(e) if we have a duty pursuant to the law to do so.
2.2 Where your personal data is transferred to any company or organisation outside of the EEA, such transfer will only be made where there are appropriate safeguards in place. This may include the use of standard data protection clauses in the form adopted by the European Commission, or the fact that the organisation is part of the Privacy Shield scheme if it is located in the US.
2.3 We may also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties including our legal advisors and debt recovery agencies.
3 Crime prevention
3.1 In order to protect our customers and us from fraud and theft, we may pass on information that we obtain as a result of carrying out identity checks and other information in our customer records, including how you conduct your account, to other companies within our group and to organisations involved in fraud prevention and detection, to use in the same way. We may also disclose information and data relating to you to the police or any regulatory or government authority in response to any request to which we are legally required to comply including requests in connection with the investigation of any suspected illegal activities.
4 How can I get my name removed from the LIQUID id. mailing list?
4.1 If you have opted in or otherwise qualify to form part of our mailing list and no longer wish to receive our newsletter or other promotional communications, you may opt-out of receiving such communications by following the instructions that are included in each communication.
4.2 You may also opt out by:
(a) writing to us at Customer Services, LIQUID id., 7 Oak Industrial Park, Chelmsford Road, Great Dunmow, Essex, CM6 1XN.
(b) phoning our Customer Services team on 01371 829295; or
(c) emailing us at
5.1 A cookie is an element of data that a website can send to your browser, which may then store it on your system. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our Website. Non-personal information such as browser type, operating system and domain names, may also be collected during your use of the Website and this information may be used by us to measure the number of visitors to the Website. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the Website.
What types of cookies do we use?
(a) First party cookies: We set these cookies and they can only be read by us.
(b) Persistent cookies: We may use persistent cookies which will be saved on your computer for a fixed period (usually 1 year or longer). They won’t be deleted when the browser is closed. We use persistent cookies to recognise your device for more than one browsing session so that, for example, you don’t have to re-enter your password each time you visit our Website.
(c) Session cookies: We may use session cookies which are only stored temporarily during a browsing session and will be deleted from your device when the browser is closed.
(d) Third party cookies: We may use a number of third party suppliers who also set cookies on our Website in order to deliver the services that they provide. These cookies are known as third party cookies.
Details and functions of the cookies currently used on our Website are set out in the following table:
This cookie is essential for the Website to function and is set upon your arrival to the website. This cookie is deleted when you close your browser.
This cookie contains an encrypted string to allow us to identify you on your next visit to the website.
These cookies are used to collect information about how visitors use our Website. We use the information to compile reports on activity on the Website and to improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have been directed to the Website from and the pages they have visited.
You can learn about Google Analytics cookies by visiting this site:
This cookie allows us to optimise our site to maximise the customer experience
This cookie is used to record then items in your shopping basket, and enables you to place orders
This cookie is used to determine which "route" you have followed around the Website to reach a product page.
GP site cookie acceptance
5.4 The “GP site acceptance” and “Shopping Basket” cookies are considered 'essential' cookies as they are needed to allow you to transact on the Website and without these cookies the Website will not function properly. These cookies cannot be disabled by you.
5.5 If you would like to ensure that non-essential cookies are not placed on your computer, please follow the steps outlined in clause 5.6. This will not remove the current cookies placed but will ensure that no further non-essential cookies are placed on your browser during your visit to the Website. Please be aware that this will mean that you lose some functionality on the Website and may mean that it is not possible to buy certain products.
5.6 It is possible on most browsers to request that your computer does not accept cookies or that you are notified if a website tries to put a cookie on your computer. The actions you should take will depend on the type of internet browser your computer uses. You may be able to follow the process set out below, depending on your browser:
(a) Go to the heading "Manage Cookies" and click onto the option you prefer, either stopping cookies being installed, or notifying you of them.
(b) From the list provided, click onto the programme which your computer uses; if this is not shown on the list, click on the "help" heading on the bar at the top of this page, search for information on "cookies" − an explanation of how to delete cookies will appear.
5.7 Alternatively, the following link provides instructions for various browser types: (please note that this link will open a new window and will lead to an external website, for which we are not responsible).
How to disable third party cookies
5.8 Users based in the European Union, can visit to opt out of third party cookies used on our Website (please note this link will open a new window and will lead to an external website, for which we are not responsible).
Your consent to cookies
6 IP address
6.1 Your browser also generates other information, including which language the Website is displayed in, and your Internet Protocol address ("IP address"). An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work). Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our Website. We also use your IP address to help diagnose problems with our server, and to administer our Website.
7.1 We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to keep your personal information secure once it has been transferred to our systems. However, the Internet is not a secure medium and we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default. We will retain your information in accordance with the retention periods in this policy or for as long as the law requires.
7.2 Where you have entered your credit/debit card and/or PayPal details for payment of goods or services on the Website, we will not store your credit/debit card and/or PayPal data.
8 Your rights in respect of your data
8.1 You have the right to know what personal information we hold about you and you are entitled to ask us to:
(a) what personal data we collect about you, how we collect it, how we process it, how we control it, who we share it with and how long we store it for;
(b) to delete, correct or update the personal data we hold about you; and
(c) to transfer your personal data to another person.
8.2 If you would like to do any of the above or have any other questions about the data we hold about you, please contact firstname.lastname@example.org.
8.3 If you are unhappy about the way in which we store or process your personal data, please contact email@example.com. You are also entitled to complain about us to a supervisory authority, such as the Information Commissioner’s Office. Information about the Information Commissioner’s Office and their contact details can be found at
9 Other websites
9.1 Please be aware that our Website may contain links to other websites. These websites are outside of our control and are not covered by this policy. If you access other websites using links on our Website, we are not responsible for the data policies or procedures or the content or functionality of the linked websites.
10 Anti-spam policy
What is spam?
10.1 Spam, also known as junk mail, is an unsolicited commercial email message, commonly sent in bulk email messages. “Unsolicited” means that the recipient has not consented to the message being sent. “Bulk” means that the message is sent as part of a larger collection of messages, all having substantively identical content. The term 'spamming' refers to transmitting, distributing or delivering any unwanted commercial e-mail correspondence, especially in mass quantities, through the electronic means of communication.
Measures to prevent spam
10.2 We take the following measures to prevent spam:
(a) mailing list subscribers must opt-in to our emails to receive them. The nature of the emails people will be sent is fully disclosed, both on the page on which the subscription is made and with a prominent link to this policy;
(b) we do not use bought-in lists, rented lists or lists that use appended email addresses;
(c) we do not use email addresses that are scraped or copied and pasted from the web, or harvested in any way;
(d) we do not have a subscription form that subscribes users to an unrelated list;
(e) we do not send unrelated offers or unrelated content to our recipients on our newsletter list; and
(f) we do not email people who have requested to be removed from our mailing lists.
11 Mailing practices
11.1 We do not modify the headers of any message in such a way that purposefully makes the origin of the message unclear.
11.2 All undeliverable addresses are removed from all future mailings after no more than 3 bounce-back messages or failed deliveries.
11.3 All mailings provide clear and simple to follow instructions for opting-out of future mailings and all subscribers will be removed within 48 hours of making a request.
11.4 Information submitted to us is only available to employees managing this information for the purposes of contacting members of our lists. We have security policies in place to ensure that our mailing list data is secure from theft and misuse.
11.5 If you receive an email message that you think is spam which is sent from or on behalf of LIQUID id. or Design Mania Limited, please let us know the details of the email using the email address detailed below and we will investigate the matter.
11.6 If you have questions regarding our anti-spam policy, please contact us by sending an email to firstname.lastname@example.org.
12 Contact us
12.1 If you have any questions and or comments about this policy please email us at email@example.com.
12.2 You can also write to us at Design Mania Limited, 7 Oak Industrial Park, Chelmsford Road, Great Dunmow, Essex, CM6 1XN.
13 Changes to Policy
13.1 We keep our policy under regular review. We may amend and update this policy from time to time. Any changes in the future will be posted to the Website and where appropriate, through email.
13.2 All comments, queries and requests relating to our use of your information are welcomed and should be addressed to firstname.lastname@example.org.
13.3 This policy was last updated on 25th May 2018.